Here's a fresh perspective about first impressions to keep in mind when interviewing as penned by Michael Maynard, a free-lance journalist who has joined us as a consultant to provide his weekly view on topics from Human Resources and Recruiting to business at large.
Upon entering a business that I have not visited before, there are two things I initially check as indicators: the receptionist and the noise level. Understanding what each represents can give you an advantage in your interview process and in determining whether you would like to work for this business. The receptionist and the noise level are initial keys to understanding the business's culture.
Business law considers a business as a single entity, similar to an individual. Individuals have unique personalities. Each business has its own unique personalities, which when put all together, create the company's culture. The individuals who work for the business are amoebas in the business' Petri Dish, singular beings brought together whose collective health or disease determine survival.
Why is the receptionist such a big factor of the company culture? The receptionist is the first representative of the business that an outsider meets. I've seen many instances where a security guard is the receptionist. This makes me wonder if the company is concerned about robbery or other forms of illegal activities. Or the receptionist is untrained to do the job and is overwhelmed by having to answer the phones and deal with the visitors.
If the receptionist is pleasant, the outsider feels welcomed and is in a positive frame of mind to attend the upcoming meeting. If the receptionist is negative, the outsider wonders whether this attitude is prevalent in the business. If there is no receptionist, but a phone and a list of names with their phone extensions, the outsider wonders if the business is in financial difficulty or is uncaring about visitors.
The noise level is a much overlooked indicator of business health. Good businesses are noisy. Employees are constantly moving to meet with others. There is laughter at the water cooler. Impromptu meetings occur in the hallway. Even if employees are having a loud disagreement, this is a welcome sign. These employees are passionate about the company and the outcomes of the work. These employees feel secure about the business culture that they can talk loudly and disagree without concern about losing their jobs.
Nearly all the time, the business culture is instilled by senior management. Enron is a classic case of business culture being a mirror image of senior management. Ken Lay and Jeff Skilling created a culture of greed and law breaking through their words and actions.
However, not all business cultures are representative of senior management. Many years ago, I consulted for a local software developer whose management were seldom seen or heard. It was the Marketing Communication Manager who set the tone of the business. The Marcom Manager had AIDS and his skin showed the ravages of Kaposi Sarcoma. The employees rallied around their sick friend because he showed up for work each day with a smile on his face and went out of his way to help his job mates. The employees did work hard and played hard, as he continued to do.
From my consulting experience, I know that it is very difficult to change an ingrained business culture. Changing senior management does not usually change the business culture. There has to be a catalyst for culture change in the business, like the Marcom Manager. All employees have to be aware of their role in sustaining the old culture and what they have to do to change it. It is very hard to change an individual's behavior after working for the company for many years. But the potential outcomes; increased productivity, reduced employee turnover and an overall happier work environment makes the effort to change worthwhile.
About Michael Maynard: Michael is a free-lance journalist and management consultant. As a freelance writer he has written for CEO and CIO magazines and other magazine and newspapers. He was managing editor and featured columnist for Global Business Newsletter. He was also a featured columnist for the Washington Post-Newsweek syndicate. For more than 25 years, Michael has been President and Co-Founder of Azimuth Partners, a marketing and business development consultancy. You can reach him at michael@improvedexperience.com.
Technorati tags: interviewing, recruiting and hiring, first impressions, business culture.


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